The presentation of cultural materials in the internet is exposed to a tight competition: the critical reception by the internet community/public will decide about the success of their cultural impact in the digital world. This competitive situation demands that the presentation of photographed or digitized cultural heritage is done in an efficient, visually attractive, qualitative and yet universally acclaimed way. For minority heritage the situation seems clear: either iconic materials are presented in a way which makes a high reception possible and tags the minority in the perspective of the internet community with certain narratives linked to these materials, or the heritage will never push through and remain due to its lack of attractivity unobserved and unappreciated – maybe even by its members and descendants.

A 3D model converted by aerial drone photography of the famous “Dracula Castle” Bran, built by Transylvanian Saxons in the Late Middle Ages. Screenshot taken from https://sketchfab.com/models/623f31b3d3314f8d8095eafc94fafaba  Continue reading How to turn visual materials, objects and buildings into “iconics” →