The presentation of knowledge on the culture and history of a population group should not be left to non-experts or complete foreigners of the respective cultural heritage. Unfortunately exactly this is the case with most of the Wikipedia articles – one of the most important sources for public knowledge – which are not written on a solid, concerted knowledge basis but more or less extracts from often randomly selected sources. Experts and members of the respective minorities should therefore consider to form qualified working groups in order to author articles which are comprehending the basic and referenced knowledge.
Video portals respectively video-sharing websites like YouTube are more and more a substitute for the rigid TV program due to their easy and extremely flexible accessibility – you can watch the content whenever you want and literally make your own watch list – and the possibility to interact with the content and its creators by commenting, sharing or uploading your own contributions (“Web 2.0”). It makes therefore sense to consider “video blogging” as an efficient method to present, discuss, propagate and canonize knowledge on cultural heritage.
As was discussed in a former post almost everyone’s cultural canon is substantially influenced by the internet and the informational knowledge, the born-digital or digitized materials it is offering to us. In order to be able to devise efficient digitization strategies for minority heritage it is therefore necessary to get an overview on the “digital cultural landscape” which is visited, used and so to speak cultivated by minority members.
The internet provides us with the chance to analyze the cultural impact of certain terms, topics, individuals and communities in numbers. It is therefore an obvious task to try to determine the cultural reception and influence of a minority and to answer questions like: what does constitute a successful reception of a cultural heritage? What are the reasons for a lack of attention and knowledge towards the cultural products of an ethnic group? What is the formula for initiating and maintaining the “digital motorics“?
The presentation of cultural materials in the internet is exposed to a tight competition: the critical reception by the internet community/public will decide about the success of their cultural impact in the digital world. This competitive situation demands that the presentation of photographed or digitized cultural heritage is done in an efficient, visually attractive, qualitative and yet universally acclaimed way. For minority heritage the situation seems clear: either iconic materials are presented in a way which makes a high reception possible and tags the minority in the perspective of the internet community with certain narratives linked to these materials, or the heritage will never push through and remain due to its lack of attractivity unobserved and unappreciated – maybe even by its members and descendants.
A 3D model converted by aerial drone photography of the famous “Dracula Castle” Bran, built by Transylvanian Saxons in the Late Middle Ages. Screenshot taken from https://sketchfab.com/models/623f31b3d3314f8d8095eafc94fafaba Continue reading How to turn visual materials, objects and buildings into “iconics”